September 27, 2006
AVEO Pharmaceuticals selected to receive ‘Pharmaceutical Industry Standard of Excellence’ WebAward by Web Marketing Association
CAMBRIDGE, MA (September 27, 2006) – The Web Marketing Association (“WMA”) today announced that it has awarded its “Pharmaceutical Industry Standard of Excellence” WebAward for 2006 to AVEO Pharmaceuticals – a biopharmaceutical company focused on the discovery and development of novel cancer therapeutics. The website was designed, implemented, and launched in 2006 by Embarc, Inc., an Interactive Marketing Agency based in Newton Upper Falls, Massachusetts.
WMA, an organization devoted to establishing high standards for Internet marketing and corporate Web development, annually recognizes the individual and team achievement of Web professionals who create and maintain outstanding corporate websites. The AVEO website was chosen out of the more than 2,100 sites from 33 countries that were reviewed during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of website development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The goal of the AVEO website was to create a strong brand presence, communicate the company’s story and credibility to investors, and position the company as a visionary industry leader. Embarc achieved these goals through:
- Consistent presentation of color family, stylistic elements and narrative imagery
- A layered interactive messaging space with specific user paths speaking to the benefits of partnership, specialized research programs, and commitment to employees.
- Clean and usable architecture and maintainable content spaces that feature up-to-date news content and highlights about the company, fact sheets, and the latest developments.
“The clean, crisp, and professional design interface allows varied audience groups to achieve their target goals quickly and efficiently – even if those groups are as fundamentally different as investors evaluating the strong viability of the company, as compared to the scientific community understanding the science upon which AVEO is based.” said Matthew Mamet, President of Embarc.
“In our initial decision to upgrade the public face of AVEO, we were interested in a partner with a no-nonsense approach to web design and a solid methodology.” stated JJ Owen, PhD, Manager of Business Development at AVEO. “Of the many vendors that bid on the project, we felt Embarc best represented the ideal partner.”
“The WebAward competition is one of the ways leading Web professionals demonstrate the effectiveness of their Web development,” said William Rice, president, Web Marketing Association. “Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track.”
About AVEO Pharmaceuticals
AVEO is a private biopharmaceutical company focused on the discovery and development of novel cancer therapeutics. The Company utilizes its proprietary, genetically-defined cancer models for the identification and validation of novel cancer targets, and has begun to build an impressive portfolio of drug discovery and development programs around these high-value targets. AVEO’s most advanced clinical program, AV-412, is expected to enter clinical trials in 2006. AVEO also leverages its Human Response Prediction™ platform to allow for the identification of genetic profiles that correspond with patient responsiveness. AVEO is located in Cambridge, Massachusetts.
About Web Marketing Association
Now in its tenth year, the WebAward Competition for website development is conducted by the Web Marketing Association, Inc. (WMA), an independent volunteer organization founded with the purpose of evaluating, recognizing and increasing the standard of excellence on the World Wide Web.
About Embarc, Inc.
Embarc is an Internet solutions company, founded in 1995, that consistently delivers strategic planning, award-winning creative design and leading-edge technical services in order to achieve Net Results. Embarc services a wide range of markets, which includes clients such as Biogen Idec, Haemonetics, Lifeline Systems, Reebok, Continental Airlines, Pastene, Athena Diagnostics, and National Grid Wireless.